Informa Markets Fashion Adds Nashville to 2022 Magic Show Schedule – Footwear News
Show organizer Informa Markets Fashion has announced its 2022 lineup for its Magic fashion events, and the company continues to expand its presence across the country.
After kicking off a live show in New York and hosting its traditional event in Las Vegas, Magic is adding another city to its roster to better serve retailers with the latest trends and young contemporary styles and fill a void in the season. purchase. Magic Nashville will debut May 16-17 at Music City Center and feature an intimate collection of apparel, footwear and accessories for women and children. Like all Informa events, it will also host curated activations, networking opportunities and educational sessions.
“For today’s trendy and youthful market, retail speed is critical in order to meet ever-changing consumer demands,” said Jordan Rudow, Vice President of Events for Magic. “In 2021 we launched Magic New York and in 2022 we are expanding our portfolio even further to meet the industry’s need for more frequent opportunities to meet and do business by bringing the spirit of Magic to Nashville. “
The Magic calendar kicks off with its Las Vegas event, scheduled for February 14-16 at the Las Vegas Convention Center. It will showcase new brands and best-sellers in categories such as trending, contemporary youth, sportswear, footwear, accessories and kids, and will also provide buying direction through curations focused on topics such as made in the USA and sustainability. And through the Informa Markets for Change program, minority-, women-, and LGBTQIA+-owned fashion brands will also have the opportunity to exhibit and participate in unique programs and activations.
This show will be followed by the Magic New York event, which will return to the Jacob K. Javits Convention Center from February 27 through March 1. It will offer clothing, shoes and accessories for women and children at accessible to moderate prices.
Informa Markets Fashion presented the New York edition of Magic last month, holding it in conjunction with its usual Coterie fashion event. According to the organizer, the first East Coast show attracted a number of major retailers, including Anthropologie, Belk, Macy’s, Saks Off Fifth, Urban Outfitters and Zappos. Footwear exhibitors included Blowfish Malibu, Kenneth Cole, Steve Madden, Sam Edelman, Jeffrey Campbell, Chinese Laundry, Matisse and J/Slides.
Since the onset of the pandemic, the trade show industry has faced immense challenges, as organizers have been forced to cancel large gatherings due to COVID-19 health concerns and to transfer the fashion shopping experience to online platforms. Although in-person gatherings have made a comeback, some changes in the trade show industry may linger. For example, digital components will likely be permanent since retailers have become accustomed to the process – and some have said they prefer it.
Additionally, regional trade shows have also grown in importance over the past year, due to the fact that formats tend to be smaller and can adapt to incorporate social distancing and other safety precautions. Participants also cited ease of travel and reduced associated costs as other benefits of localized events.